COPYWRITING
Marketing Piece for Co-Parent Connect
Business Objective: Increase app downloads and grow customer base.
Target Audience: Separated parents who find it difficult to communicate and organise child visitation and maintenance without issues.
Brand Voice/Tone: Serious, trustworthy, helpful
Mandatory Elements:
N/A
Copy produced by Laura Burrows
Design and layout created by BrandDeck
App developed by Co-Parent Connect (co-parentconnect.co.uk)
WEBSITE CONTENT & COPY
Website Creation, including Content, Copy & Layout
Objective: Create a simple, professional website where current and new customers can place orders online.
Brand Voice/Tone: Professional, Knowledgeable.
Complete website - including content, copy, and layout - produced by Laura Burrows
Portfolio
CONTENT WRITING
Examples of a few articles, published in the online magazine Mag-North. These were all written voluntarily and from my own personal perspective.
These are no longer available to read online but I have the original documents in my portfolio and am happy to share them as requested.
COPYWRITING
SPEC AD - DoorDash Landing Page
Business Objective: To encourage small, independently owned restaurants to sign up to become a partner restaurant with DoorDash.
Target Audience: Small, independently owned restaurants
Brand Voice/Tone: Casual-Friday professional, Simple, Reassuring
Mandatory Elements:
- Must have hero area with headline and CTA.
- Must have two additional sections, one focusing on the ability to increase customers & profit, the other focused on how easy it is to set up & use DoorDash
- Must have the ability to connect with an expert if they have questions but this should clearly be a secondary CTA
Copy & design produced by Laura Burrows
WEBSITE REWRITE
Website Rewrite - Content & Copy
Objective: Transfer existing website (no longer working for the client) to a new hosting service. Write new, and update existing, website content and copy.
Brand Voice/Tone: Approachable, Professional, Knowledgeable, Trustworthy
Mandatory Elements:
N/A
Content and copy produced by Laura Burrows
Design produced by Vicky of VP Pets and Simplybook.me
COPYWRITING
SPEC AD - Cheetos Landing Page
Business Objective: Collect names, email addresses & phone numbers for the target audience
Target Audience: College students aged 18-22. They already know and like Cheetos. They may be at a 2 year or a 4 year college.
Brand Voice/Tone: Bold, Fun, Exciting, Cheeky, Promotional, Urgent
Mandatory Elements:
- The contest needs to be named and must be referred to as either 'sweepstakes' or 'giveaway.'
- The prize needs to be clear
- The page needs form fields for name, email address, and phone number. It needs a small checkbox with copy next to it that says 'by entering this giveaway I agree to all terms and conditions.'
- Must have a button for them to share on Facebook and a button/link to share with a friend
- Must state that contest ends on 4.10.22
Copy and design produced by Laura Burrows
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